Hello, I’m Carlos Montoya
I’m a Digital Product Designer with over 17 years of experience working across visual design, UX/UI, design systems, and brand-led digital experiences for companies in the US and Latin America.
I’ve collaborated with global organizations such as Publicis Sapient, Credicorp Capital, McKinsey & Company, and Huge, operating at the intersection of product strategy, visual craft, and system thinking.
My work focuses on designing products that scale—both visually and structurally—while maintaining clarity, usability, and strong brand expression. I believe great design lives where business goals, user needs, and visual language come together.
Currently based in Colombia, I work with distributed teams and international clients, contributing as both a design leader and hands-on designer, setting quality bars, mentoring designers, and helping teams deliver consistent, high-quality work.
My Approach
Beyond execution, I focus on elevating visual craft within teams, setting clear quality bars, mentoring designers, and ensuring consistency across products and platforms.
I work closely with designers, product partners, and stakeholders to shape strong visual directions that balance clarity, brand expression, and scalability.
Visual Craft
I care deeply about typography, layout, hierarchy, and composition using visual systems to bring clarity and polish to complex products.
Systems Thinking
I design with scalability in mind, creating reusable patterns and visual standards that help teams move faster without sacrificing quality.
Collaboration
I lead through collaboration giving feedback, aligning teams, and helping designers grow while maintaining a strong and consistent visual direction.