Coach

Digital Craft for a Global Fashion Brand

Coach is a global fashion brand with a strong heritage and a well-defined visual language. I contributed to multiple digital initiatives across campaign, commerce, and lifecycle touchpoints supporting seasonal launches through homepage takeovers, PDP modules, email campaigns, and paid media.

The work required operating within Coach’s global design system while translating brand expression into clear, usable digital experiences.

Role
Product & Visual Designer — Publicis Sapient
UX/UI · Visual design

Challenge

Designing for a global fashion brand involves balancing strong visual expression with clarity and usability—while working within established brand and system constraints.

The challenge was to create digital experiences that feel intentional, editorial, and on-brand, without compromising structure or consistency.

Approach

I approached the work with a brand-first, craft-driven mindset.

  • Treated digital surfaces as extensions of the brand

  • Used typography, spacing, and layout to establish hierarchy and rhythm

  • Designed clear user paths that support exploration and product discovery

  • Prioritized restraint and consistency over visual excess

The Solution

Digital Craft at Scale

I supported the ongoing design and delivery of campaign and product-related assets within Coach’s global ecosystem, ensuring visual consistency and editorial quality across a high volume of seasonal initiatives.

The focus was on maintaining cohesion across surfaces while respecting the brand’s visual standards and pacing.

Impact

  • Supported global campaign and homepage experiences seen by millions

  • Maintained consistent visual execution across seasonal digital assets

  • Reinforced Coach’s premium positioning across digital touchpoints