Livin Vitamins
Designing a Scalable Wellness Brand System
Livin is a wellness and vitamins brand built for a digital-first audience seeking energy, focus, and balance.
Role
Brand & Product Designer
Brand Strategy · Visual Identity · System Design
Challenge
Stand out in a competitive wellness market while remaining flexible enough to support multiple product lines and digital experiences.
Approach
Designed the brand as a modular system
Created flexible color palettes per product line
Prioritized digital applications from day one
The Solution
A comprehensive brand system spanning identity, packaging, digital content, and product applications—designed to scale.
Impact
Strong emotional connection with users
A future-ready brand system adaptable to growth
